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Dirigido a: periodistas que laboren en medios de comunicación digitales y tradicionales.
Vamos a contestar las siguientes preguntas:
¿Qué plataformas quiero utilizar?
¿Con qué objetivo utilizo qué plataformas?
¿Qué contenido puedo usar para esto?
¿Quién es mi grupo objetivo?
¿Cuánto tiempo puedo (y quiero) invertir en mi marca?